A few trends in mobile marketing to consider

There are a lot of brand-new things to learn about when it comes to smart phones, both as a social phenomenon and as a digital technology: begin learning more from the points in this article.


One of the top trends in mobile app development that has been observed in the previous few years is the release of the concept of augmented reality. At the beginning, something like that might seem super futuristic, but actually we have most likely used it fairly recently and did not even realise. With the advent of renowned mobile-based on-line games where the content will appear based on your environment, visible just through your screens, to image-sharing networks that create interactive filters for your selfies – for example, something that will change colour when you close your eyes – it is one among the recent trends in mobile marketing that should not be over looked. Especially as the social media networks that provide it might be so popular, as demonstrated by projects taken by VOXI’s parent company, it is worth noting that the next time you take a picture with heart-shaped eyes or some adorable cat ears you will really be using augmented reality.

The buzzwords we have all most likely heard in the last few months on the subject of mobile innovations are probably related to the next significant thing when it comes to connections: 5G networks. With such strong and reliable connections, supported by the likes of the Telecom Italia board, we can expect our phones to develop into the gateway to the access of the majority of our electronic possessions. Think of how synchronised we are undoubtedly, with equipment that can monitor our movements and health which are linked to our phones so we can retrieve the data: the mobile app future trends will simply extend this sort of synchronisation to other kinds of appliances, like our home appliances. Only like at present you can see your sleeping pattern and heart rate on your phone, tomorrow you might be able to search the temperature of your heating system, the contents of your refrigerator, or the moving pattern of your vacuum cleaner.

The new technology in mobile phones has brought along some innovations in regard to the way cell phones are used as places of business. It is now quite common to be able to pay with your phone, just as you would with a contactless bank card, meaning that you may not have to worry about bringing your wallet or remembering your pin number – that’s what your fingerprint is for! Moreover, entire financial institutions are today fully app-based, and are driving the invention of banking, as indicated for instance by Monzo’s board. This trend of digital transformation business is going through can likewise be seen in the fact that some firms today provide their own mobile apps, adapting to a age bracket of consumers that grew up in the digital era.

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